From Poop to Gold: The Marketing Magic of the Harmon Brothers
If you’ve been on the Internet longer than 5 minutes, you’ve probably run across a Harmon Brother’s video ad.
The Squatty Potty ad memorably featured unicorn poop..Poo-Pouri….is even more toilet humor. Singing deodarnt commerials…But it’s award-winning (and very, very lucrative) work.
This book unpacks their process and helps you think outside the box (or potty) with your advertising. A fast, fun read that can up your humor quotient with your ads AND get you thinking about ways you could add visuals such as video to your marketing efforts.
Entertaining look at how to use humor to stand out.